Content Manager and Copywriter at Spendr

As the Fractional Content Manager at Spender, I managed the LinkedIn B2B strategy by researching client personas, studying engagement potential, and pitching ideas. I conceptualized social strategy and then wrote B2B and B2C social assets, which I delivered directly to the Marketing Director. Together, he and I found this process successful in generating leads. I also strategized, wrote, and proofread brand communications like customer nurture emails, in-app promotions, and press releases.