Performance Marketing Copywriter at One

In this role, I created programmatic, performance max, and paid social ads for Walmart’s fintech banking app and demand deposit accounts. I worked on the launch of Credit Builder, their Spring of 2024 tax refund campaign, cash-back campaigns, and more. My work directly led to an influx of consumers engaging with landing pages. Additionally, I contributed to One's 4.0 brand refresh during the redesign of One Debit and worked closely with legal to adhere copy to our regulatory standards.