Conversion Copywriter at Thryv

As an intermediate Copywriter at Thryv, I wrote and self-edited brand assets like lead-gen and customer emails, the biweekly Small Business Scoop, rebranded one-pagers, and supported AI product feature GTMs. My SMB content achieved up to 33% email open rates and up to 31% CTRs on webinar reminders. I also ran a brand study on how our content team could most efficiently train AI to learn our brand voice, directly with the Brand Communications Manager, and then we could add in our human touch.